Feeling tired of trying to lose those extra pounds and build muscle?

You’re not alone if you’re between 30 and 50 years old and frustrated. Many people like you are putting in hard work but not seeing the results they deserve. The problem? Not having the correct info about food, hormone balance, gut health, and exercise for long-term success.

Having coached since 2005, I can tell you it is harder for people to lose weight today than even 10 years ago. Besides toxins and the overwhelming processed foods to choose from, there is something I call “The Fitness Failure Loop” that is a problem for many people I work with.

For decades, quick-fix diets have been sold, along with crazy apparatuses to rub you raw to help melt the butter or a guaranteed fat-burning and muscle-building the only one you will ever need kind of workout. Ultimately, these harsh approaches imbalance your hormones and ruin your gut health, leaving you feeling like you have never tried to diet and exercise ever in your life.

It is a constant loop of failure, something I call “the fitness failure loop,” most people have themselves trying everything and anything to feel skinny or fit to no avail. Every client who works with me, I educate them on why results are not happening or grind to halts, helping you off the fitness failure loop.

Let’s begin reviewing how I can help you keep the results you diet and exercise for. Whether as your personal trainer near me or as I am taking in-person clients in Nashville, TN, at my gym, Iron House. Or you can work with me as your online coach with my app, making online coaching easy.

Confused About Food?

Figuring out what to eat and when can be as tricky as solving a Rubik’s Cube with your eyes closed! You might be giving it your all at the gym, but your nutrition plan confuses you. Or you may have blood sugar problems you are unaware of that lead to chronic inflammation. In that case, those results will stay out of reach.


A customized approach for each client to know what foods are best and others aren’t because, trust me, there is a difference. I provide my clients with grocery lists along with customized macro plans. I lay out menu plans with sample menu options.

A unique approach I take with my clients is having them monitor their blood sugar numbers. You can read an article I wrote here about the importance of it.

If your blood sugar numbers are high before meals, you are creating more inflammation and body fat storage. Type 2 Diabetes is a top concern my clients have about their future. I help them lower their A1C levels, blood sugar numbers, and fasting insulin numbers by knowing what foods and diet approach to take based on their blood sugar numbers.

Imagine freedom with your food choices because you are educated on what works. This makes eating out more accessible as you can make better choices with a nutrition approach and plan that works for you.

New Treatment For Fatty Liver Disease

Not Seeing Results from Workouts?

Ever feel like you’re working super hard but not getting anywhere? You’re not alone. The proper guidance makes it easier to avoid doing workouts that don’t target the right muscles or give you the intensity you need to build muscle and drop fat. It’s time to stop wasting your time on routines that don’t work, which I watch most people do.


Nothing confuses me more than people who sit sideways on machines to do it based on some of the latest social media videos. I know they feel silly, too – I see this weekly in person at the gym I own. There is a right way to train to build muscle, which helps you burn fat 24/7.

With my app, all my exercises come with videos. Also, if needed, I will review the exercises you film and coach you through them. Training 29 years with Osteogenesis Imperfecta (brittle bone disease) has taught me a few things I love teaching others, and hopefully you as well!

Seeing Results Slip Away? I Know How To Keep What You Diet And Exercise For.

Ever get frustrated seeing results only to have them disappear like sand through your fingers? Many people face this because they don’t know how to keep their hard-earned progress. It’s time to break the cycle of up-and-down diets and workouts.

As we get older, 2 things creep up on us out of nowhere – hormone imbalances and gut health problems. Many people suffer from out-of-control inflammation, PCOS, Acid Reflux, and slow thyroid due to their gut health and hormone imbalances. Imagine having answers and knowing something was wrong when your doctor swears your thyroid is “fine.”


With my comprehensive approach to functional nutrition, I can help you get results and keep them. Through different testing methods I use with various 3rd parties, I help you understand the missing pieces and put them together with you.

Imagine working hard and smiling over what you see in the mirror. Please read some of my client reviews and see their transformations here.

Hormone Imbalance:

Do you ever feel like your body is out of sync and not working as it should? Hormone imbalances can throw everything off, affecting your mood, energy levels, and weight. It’s like your body is speaking a language you don’t understand, and it’s time to find a translator.

Gut Health Problems:

Dealing with constant discomfort, bloating, or irritable bowel syndrome (IBS)? Gut health problems can make every meal feel like a battle. It’s not just about what you eat but how your body responds, and we’re here to bring peace to your digestive system.

Acid Reflux Woes:

The burning sensation, the discomfort after meals – acid reflux can turn even the most delicious dinners into regretful experiences. It’s time to stop letting acid reflux control what you eat and enjoy your favorite foods without the burn.

With my comprehensive and customized approach to functional nutrition, I can help you get results and keep them

Imagine working hard and smiling over what you see in the mirror. Read some of my client reviews and see their transformations here.

Why Hire Me – Personal Training Near You?

Need accountability? Or you may need a push, and knowing someone watching makes the difference. Well, you are in luck!

If you live in Nashville, TN, I offer small-group, affordable, and customized workouts with nutrition and cardio programming included. Accountability, someone helping you push through when you need it, and flexibility when you cancel. You don’t lose sessions with me; you get to make them up. I want my clients in the gym, and life happens, which means you luck out with me as none of your money goes to waste.

Easy To Use App

If there is one thing my clients love, it is the ease of the app. An easy-to-follow meal plan layout with individualized macro numbers based on your goals.

Another thing I love is the vast exercise library. I can build custom workouts for each client. One extra perk is that each exercise has a video demonstrating how to do the exercise correctly, helping make sure you feel confident you are doing the exercise the right way.

Weekly check-ins are quickly done through the app. Each day, you can put your daily wins in the app and track your progress in key metrics like blood sugar levels and your waist.

The best part of what I do each week is reviewing your weekly check-in and shooting individual videos for each client. This allows me to customize each week to ensure you are coached to hit the goals you work hard to achieve.

Proven Success Stories:

My clients have walked the same path (read reviews), faced similar health challenges, and emerged victorious. With customized plans I utilize with my clients, anyone can regain control of their health, conquer hormone imbalances, fix gut health, and build muscle while dropping fat.

Their success stories are a testament to the effectiveness of my approach.


Join now and Start your transformation today.

Unlock a holistic approach to health and fitness with my all-in-one app. Tailored plans, expert feedback, and a supportive community await you. Take the first step towards a healthier, happier you!

Jeff Black

Against the Grain Podcast

Jeff is a nationally recognized health and fitness coach, public speaker, podcast host for The Excellence Cartel, owner of Iron House Strength & Conditioning, bodybuilder, and Osteogenesis Imperfecta Advocate. He is also a roundtable expert on IntenseMuscle.com.

Today, Jeff works collectively with some of the top coaches in the health and fitness space presenting to other coaches and individuals on health and fitness. He has a passion for leadership and serving others to help them be their own hero. He is recognized for his results, but above all else, the passion he has for the coach’s heart he holds dear.


Food: Steak and Velveeta Macaroni and Cheese
Music: Heavy Metal
Exercise: Hack Squat
Non-Fitness Hobby: Reading
Book: The Great Gatsby by F. Scott Fitzgerald
Movie: Braveheart


NCI Level 1&2 Nutrition Certified
NCI Hormone Specialist
Elite HRV Certified
B.S. in Business Management


2008 Trainer of the year for Urban Active
Trainer Revenue Multiplier Leadership Council
L’Evate Leadership Group
Osteogenesis Imperfecta Angel Tree Giveback
Local Fundraising Endeavors For Children With Osteogenesis Imperfecta

Jeff is available for in-person or online coaching and speaking engagement send him a message here. You can follow Jeff on Instagram, YouTube, and on his website RelentlessForever.com.

Let’s chat!

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